She Doubled Her Rates by Trusting Her Gut | A Case Study with Marie Poza | Ep 68

PODCAST

with Celinne Da Costa

It's Not What You Think
It's Not What You Think
She Doubled Her Rates by Trusting Her Gut | A Case Study with Marie Poza | Ep 68
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Marie Poza had a thriving wellness practice, a full calendar, and the respect of her community. What no one saw was the exhaustion underneath — the white-knuckling, the people-pleasing, the inability to say no. For years, she believed that working harder was the only path to creating more. One first session cracked that open. Through the Story Clarity Intensive, Marie began to see that her overdoing nature wasn’t strength — it was a childhood survival pattern.

What followed was a four-year journey of unraveling: doubling her rates (and watching most clients stay and rise with her), building a team, launching a signature program and wellness app, and transforming her marriage.

In this conversation, Celinne and Marie explore what happens when a successful entrepreneur stops thinking her way through life and starts feeling her way through. You’ll hear how Marie went from burnt-out people-pleaser to intuition-led leader. And why she and her husband just sold their house to move their family to Spain.

ON THIS EPISODE:

00:00 Meet Marie Poza and why this case study had to be re-recorded — too much had changed

08:16 Hear Marie describe the moment she found Celinne — washing dishes, exhausted, and knowing there had to be a better way

11:47 Discover how the Story Clarity Intensive revealed a childhood pattern of overdoing and people-pleasing

20:36 Learn how trusting intuition over strategy led Marie to double her rates — and what happened next

27:23 Witness how Marie launched her Unstoppable program with zero paid advertising by following her inner knowing

34:53 Explore the belief that boundaries mean being unkind — and the radical reframe that changed everything

44:17 Hear the story of selling their house, living in an Airbnb, and preparing to move the family to Spain

48:09 Understand the practice of sitting in discomfort instead of rushing to fix — and why it creates capacity for more

KEY IDEAS:

🔥 100 things become 3 when you trust your intuition: Marie discovered that thinking her way through business meant doing a hundred things hoping something would stick. When she started working from intuition, those hundred things distilled into one to three needle movers. And the results were exponential.

🔥 Boundaries are the most loving thing you can do: Marie believed that saying no meant being unkind. Through the work, she discovered that boundaries spoken from the heart don’t just protect you — they invite the people around you to rise. Several of her closest friendships deepened after she started speaking her truth with love.

🔥 Sit in it instead of fixing it: The practice of allowing discomfort to move through the body instead of immediately problem-solving was transformative. Marie learned that what her brain interpreted as catastrophe was rarely as scary as it seemed. And that sitting in the discomfort created more capacity for growth, creativity, and inspired action.

🔥 Inner work compounds over time: What started as a one-year coaching engagement has continued to deepen over four years. Marie’s transformation didn’t peak and plateau — it kept unfolding into her marriage, her friendships, her parenting, her business model, and ultimately her family’s decision to relocate to Spain.

RESOURCES:

Marie Poza is a women’s wellness practitioner and functional health expert with 15+ years of experience, specializing in epigenetics and hormonal balance for high-level leaders. She’s the creator of the Unstoppable program and the Joie wellness app.

Website | Instagram | Linkedin

Celinne Da Costa is a podcast host, author, and coach for leaders navigating ‘I’ve made it—now what?’ She guides them to redesign their next act: more meaningful, more aligned, more fun… and led by their soul’s truth.

 Website | LinkedIn | Substack | Instagram | Facebook

💡 When you stop performing and start communicating from truth, everything shifts — your rates, your relationships, your leadership. The Art of Articulation is Celinne’s free masterclass on heart-led, embodied communication. It’s where this work begins. Get Access Here.

Marie doubled her rates, deepened her marriage, and transformed her friendships. All because she learned to speak from her heart instead of her head.

💡 Ready for this work? Articulate is my live group program for leaders who are done performing, pleasing, diluting, or disappearing in the moments that matter most. You clear what’s been blocking your voice so you can finally speak truth from power in any context. Learn more.

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MEET CELINNE

Celinne Da Costa is an author, speaker, and master coach who helps visionary leaders live, lead, and communicate from their soul’s truth. Through her signature approach integrating storytelling, emotional mastery, and energetics, she has supported Fortune 150 executives, entrepreneurs, and changemakers from all walks of life in over sixty countries. Her work has been featured in Forbes, Entrepreneur, Business Insider, and TEDx.

 

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