You get to choose your story.

We get to choose our story.


My name is Celinne Da Costa and I am blissfully, head-over-heels, crazy in love with the world.

Born in the heart of Rome, Italy, to a Brazilian mother and an Italian father, I’ve been a child of the world since I was introduced to it.

Since leaving Italy, I’ve gone from living in the quintessential suburban neighborhoods that American dreams are made of, to getting my Communication degree at an Ivy League university, to working as a brand strategist in corporate New York City.

In 2016, I gave it all up to design my dream life: one that has allowed me to turn my passions into a business, rediscover my true self, and mindfully connect with inspiring humans around the world.




It all began with a social experiment that took me around the world, and has since evolved into a life-changing journey that proved to me what I always knew in my heart:

We can design the life we want, if we choose to.


Since I immigrated to the U.S. as a child, I was sold the idea of the American Dream: work hard, climb the corporate ladder, make lots of money, buy a white-picket fence house in the suburbs, retire and travel when I’m old.

I always felt there was something inherently wrong with me for wanting something different. I wanted to:

see the world.
create my story.
make my own rules.

I silenced my dreams and instead settled for the “responsible” path to adulthood. I attended a prestigious university, got a decently paying advertising job, and started building a life of stability and routine.

All the while, I struggled with depression, anxiety attacks, and heart-wrenching feelings of incompetence — I was living a placeholder life, and no matter how much I pretended, I instinctively felt that I was meant for more than what society had prescribed me.


By my third year living in New York City, the strong dissatisfaction growing inside me was almost unbearable.

Then, life intervened.

A series of events completely threw me off balance: I didn’t get the promotion I wanted, my then-boyfriend unexpectedly broke up with me, my beloved grandfather passed away, and my rent skyrocketed. To top it all off, I had a heart-breaking experience volunteering at an orphanage in the slums of Cambodia, one of the unhappiest countries in the world.

After returning from Cambodia, I knew that I had to change my life. I was at a point where nothing was going as I wanted. I lacked purpose and had a burning desire for more.

I asked myself — am I going to do something about this?

The answer was a resounding “yes.” That day, I decided to take my life apart and redesign it from scratch.


Six months later, I had quit my job, packed a carry-on, and set out on a social experiment to circumnavigate the globe by staying with people with whom I shared a human connection. The challenge was that I had to be personally connected to everyone who hosted me (friends, friends of friends, people I met on the road, etc).

Shortly before leaving New York, I made a promise to myself:

I will NOT spend another minute of my life consciously living in fear.

I spent close to a year putting my fate into the hands of people — mostly strangers — around the world. An astonishing 70+ hosts in 20+ countries across five continents opened their homes to me.

I believe they did this because they recognized in me what they recognized in themselves: a hunger for life, to do more with our days than just work, pay bills, and die.

Regardless of race, culture, or socioeconomic background, every person I encountered along my travels generously shared their stories with me, and as a result, unlocked a love for humanity in me that I didn’t know existed.


We all have a story to tell, and that story has the power to shape your reality. Why not make it a reality that is aligned with your dreams?

Ask yourself…

What truly fulfills you?
What is the legacy you want to leave behind?
Are you proud of the life you’re building?

If not… what are you going to do about it?

The life you create starts with the story you choose to tell — to yourself and to the world.

are you ready to tell your story?


I recently purchased TAP Air Portugal and my marketing team is in the process of restructuring the brand’s message and story. I hired Celinne to promote Portugal in her unique way, specifically to showcase TAP Air as an expert on all things Portugal, to humanize the brand, and give it some personality.

I was really happy with the brand story work Celinne did for us and the content she created. I’ve already hired Celinne to do similar work with my other airline in Brazil, and will continue to hire her in the coming future.

– David Neeleman, Founder and CEO of Jetblue Airways & Azul Brazilian Airways, Co-Owner of TAP Air Portugal


Once I started working with Celinne and she started working her word “wizardry” on me, I felt supported in such a wonderful way. She quickly pulled out all the important parts of me and helped me craft a message and tell my story in a way that felt SO me. I felt aligned with my mission and the impact that I want to have on the world.

Not only did she help with my story, but she listened to my business struggles, my wins, and offered me some GENIUS advice and perspectives that are proving to be invaluable. She looks at the world in a very special way and I greatly benefited from speaking to a businesswoman who is connected to story, soul, and vulnerability in a way that is rare in the world of online business.

If you’re thinking about working with her – you won’t regret it!

– Jess Lenouvel, Founder of The Listings Lab, California, USA


Celinne is a masterful storyteller who can quickly and efficiently pull out the deepest parts of your brand story and help you find clarity where there was once before confusion.The one thing you need to know about Celinne’s work is that her words and stories sell. I was featured in international press and had a $70k group program launch shortly after working with her, and that wouldn’t have been possible without Celinne. A few months later, I scaled to a 7-figure business. I highly recommend her to business owners and entrepreneurs looking to take their business to the next level and turn their brand into a legacy.

– Sabrina Phillipp, Online Business Coach, USA


Celinne and I collaborated on how to make my company a reality. We set goals I was confident in and within a month I was working with my first paying client! The amount of determination and energy that Celinne pours into every session is amazing. She barely even knew me, but she believed IN me even when I didn’t fully believe in myself and my dreams. When you’re around that kind of support and confidence, it’s hard NOT to begin believing, too!

– Sonny Schiefelbein, Life Coach at Sonny Days Ahead, Connecticut USA


Celinne has a special talent for digging into the truth of things. With her, I went way more in-depth about why I started my business and for whom. She got rid of my sales pitch, and made it a beautiful human story, way more fun to tell! We all have this real reason inside us, but it is so hard to discover it on your own. When you hire Celinne, she will change the way you sell your business, and it won’t feel like selling it anymore. I am happy that we can continue to work together since it is so valuable for Coworkparadise and myself!

– Michael Tesselaar, Founder of Coworkparadise, The Netherlands


Sitting down with Celinne to break down my company’s vision has really made me connect the dots, within just a few hours. Her ability to ask the right questions and poke the right spots, while keeping track of the progress of the break-down is really admirable. I would highly recommend any business owner who’s looking to have clarity on how to execute on their vision to have a branding workshop with Celinne. You will be able to determine what your company stands for and add value there, but more so, gain understanding of what your core is as a person. And that’s something that is valuable for life!

– Bram van Turnhout, Commercial Director & Co-Owner of BRM Lasermachines, Amsterdam, The Netherlands

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