it all starts with
your story.
For the past decade, I've helped senior executives, founders, and visionary leaders close the gap between who they are and how they lead—through story.
I developed Story Atlas®, a methodology that works across four dimensions—nervous system, subconscious belief, strategic communication, and aligned impact—to create transformation that actually holds.
Past clients include the founder of JetBlue, Fortune 150 chief executives, bestselling authors, and leaders across 60+ countries. I've been featured in Forbes, TEDx, Business Insider, and Entrepreneur.
But this work didn't come from a textbook... It came from living it.
The Short Version
I was born in Rome to a Brazilian mother and Italian father—a sensitive, imaginative kid growing up in a house of chaos. When we moved to the U.S. at ten, I didn't speak the language. I didn't fit in. So I did what many of my clients did: I performed. I overachieved. I earned straight A's, a full scholarship to an Ivy League university, and a coveted job at a top New York ad agency.
On paper, it was everything. Inside, I was running on fear and perfectionism.
The Burning Ground
After a breakup, a missed promotion, and a rising inner knowing that I had to change my life—I left everything behind. I bought a one-way ticket and embarked on a soul journey, where I circumnavigated the world by the power of human connection alone. No apps, no safety net. Just stories, trust, and strangers becoming guides.
I lived boldly and out loud, and stayed with over 100 hosts in 20+ countries. My story got traction: Forbes asked me to write a column. Clients started finding me. Within nine months of launching my coaching practice, it scaled to six-figures. Then came the TEDx talk, the press features, the brand that generated millions....
And then I collapsed.
The Turning Point
Right after my TEDx, I ended up in the ER—burnout, an ovarian cyst, a body that had been screaming what my mind refused to hear. I had built the freedom lifestyle, checked every box on the dream board, and still felt terrible.
... Because I'd just recreated the same pattern in a prettier container. The classic Golden Handcuffs.
That was the beginning of the real work. Not the brand work. The inner game. Subconscious reprogramming. Somatic healing. Nervous system repatterning. Trauma clearing. I became my own best client—and I didn't stop until my private self and my public self were finally telling the same story. In order words: alignment.
What I Built From It
Everything I learned—from the overachieving, the performing, the breaking down, and the rebuilding, both within myself and supporting others through their journey—became Story Atlas®.
I understood something most coaches don't: you can't craft a new story from a dysregulated nervous system. You can't communicate with power when you're still running subconscious programs from childhood. And you can't build a legacy while performing a version of yourself you've outgrown.
So I built a methodology that addresses all of it. Not mindset or strategy alone. The whole system.
Today, I work with a small number of leaders at a time. The work is deep, long-term, and personal. My longest client relationships span over six years. I split my time between the Americas and Europe, and I've structured my business around what I teach: clarity, alignment, fulfillment, and a life that is intentionally designed to hold both happiness and impact.
Who I Work With
Executives at inflection points. Founders building what's next. Unconventional leaders who've outgrown the script and are ready to claim their vision and say what they actually mean.
If you're here, you probably already feel whether this is for you.
Let's talk.
