There is a pen on your table.
If I asked you to pick it up and write the next chapter of your career, what would you write?
What would you keep as is?
What would you have already figured out?
What would you dream up next?
Whether you realise it or not, you are already writing that story.
The work you are living right now is the story you are writing in real time.
The real question is whether you’re writing it consciously — or simply continuing a story you started a longgg time ago.
Tell me… what parts of your business or career are running on autopilot?
Are you lugging around inherited stories?
Making something harder in your head than it needs to be?
Knowing something needs to change, but convincing yourself it’s going to be too hard, too disruptive, too painful to change… so you keep THINKING about change, which gets you off the hook from actually changing it.
Here’s how I have seen it come up lately…
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Taking meetings you know you don’t want to take because it’s easier than saying no or delegating?
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Watching resentment build with a co-founder or colleague because somewhere along the way, being friends made it hard to draw the boundaries the business actually needs?
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Letting urgent meetings eat into time with your partner, kids, friends… while convincing yourself it’s not in your control? Or… “Just this once”
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Watching your bank account grow to numbers a previous version of you would have DIED to have… but watching your attention move to the next bigger number?
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You are saying “once I get through this…then I’ll…” for the third year in a row?
Are you ready to put that sh *t down?
To wake up. Step out of the old “this is hard” story.
There is another way.
You are here to create something magnificent.
A masterpiece.
And my desire is for you to find out what that masterpiece is.
To move from being a character in your story,
And become the AUTHOR, the STORYTELLER, the one who wields the pen.
For the last ten years, the slogan on my website has been:
“BECOME THE BEST STORY EVER TOLD”
I haven’t changed it because it is still true to what happens in my world. People pick up the pen, step out of inherited stories, and sit in the seat of the Storyteller.
What I want you to know is this:
We get to choose over and over again how we build things. How we live. Who we are as we live them.
How do we do it in a way that is so f*cking epic??
We get to choose, consciously, in the present moment, the story we’re designing in the future. And then have a badass story to tell backwards.
One that can serve as medicine to anyone who is in the desert, parched for water.
This is literally why I created Business by Soul®… To help people find the work they are supposed to do. Whether you are building a company or leading inside one, you are currently in the process of creating your life’s work.
Business by Soul® is a place for you to look at what you have created so far, and ask:
“What parts of this are still mine?”
Over the next few weeks, we’re going to explore that question together.
If you already know it’s time to look at what’s really driving the results you are getting in your work, Business by Soul® is open now.
You can join for $888 (usually $1,200).
Come back to the work you were born to do.
Come back to yourself.
And pick up the pen.
p.s. if you join before my birthday on October 21st, you’ll also lock in the 2026 Articulate price (rising from $5,600 to $7,500 in 2027) and can put your $888 investment toward Articulate when it begins in February, 2027.
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