What should you call yourself?

The more I go through your program, the more I get to know myself.

“The more I go through your program, the more I get to know myself again.”

My client said this to me recently, and it brought me right back into WHY I do this work.

I’ve been called many things by my clients: a life coach, a business coach, a high performance coach, an executive coach, a mindset coach, a story magician, Mr. Myagi, and more.

I used to get frustrated with myself because I didn’t quite know what to “call myself” in the face of the many layers of transformational work that I do with my clients.

How do I call myself a mindset coach when I work so deeply with embodiment and energetics?

Or high performance when my focus is setting people free to be who they really are, and the natural RESULT is performance?

I know this is an issue for a lot of you: multi-talented, deep, empathic and creative individuals who do SO much more for your clients than you could ever find words for.

What it comes down to is this:

F*ck the title.

F*ck trying to squeeze yourself into a box that will never really hold all of you anyway.

Whenever I find myself getting stuck in that loop, I redirect my attention to the transformations that my clients receive from doing this work.

The comment from my client that I shared with you captures that.

When I enter a container with a client, we rediscover who you really are in your Soul.

Your core values. Your why. What you are meant to be doing on this planet when we look beyond all the past conditioning that’s kept you boxed in.

By letting go of the past, re-aligning into your Truth, and reprogramming your subconscious to SUPPORT your heart’s desires…

We land those energetic shifts into the 3D with tangible actions and practices you can take in your life and business.

The result is that you show up in life and business as more of who you TRULY are, unencumbered by old past crap that no longer serves you, and focusing your precious energy on what matters to you…

Which means you take strategic action that gets your desired results, faster.

That’s how we collapse timelines and create quantum leaps.

That’s how you learn to BECOME the person who operates from your truth, and creates the life you could have previously only dreamed of.

So if you’ve been stressing about what to “call yourself”, my advice is…

Just pick something and keep on doing your amazing work. Don’t stress too much about names because in the end, so long as you’re doing really great work and changing people’s lives with it, it doesn’t really matter.

The most powerful work is experienced. So focus on delivering more of an excellent experience to the right people, and you’ll see… people will call you all sorts of things, and most of it will resonate with what you do… but none of it defines you.

p.s. I’m opening one private coaching spot to work with me in November – if this is you, and you’re ready to create a profound transformation in how you show up in your life and business, and you want to be supported at the highest, most VIP level so you can accelerate your evolution as a human, a leader, and a brand. My high-touch, custom mentorship experience is designed to quantum leap you into living out your soul’s destiny. You can apply here or DM me on Instagram if you want to alignabout which container is right for you.


I'm a self-actualization coach and brand growth expert for CEOs, executives, and leaders. My work has been featured internationally, including Forbes, Entrepreneur, Business Insider, and TEDx. I've helped thousands of visionary leaders worldwide to unlock their most powerful story from within and grow their influence, income, and impact while staying aligned to their true soul's purpose.


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