Brand Story Archives - Celinne Da Costa

What comes to your mind when you think storytelling? Do you think emotion? Do you think about how a good story catches your attention quickly? Is it important? Do you think YOU need it? On this VERY special episode of the Manifestation Babe Podcast we get into the JUICY details behind storytelling and the true…

We’ve all got that one friend. As soon as I start to describe them, you’ll know who I’m talking about. Whenever you hang out, it could take half an hour or it could take all day, but they always bring up the same stories. Maybe it’s an embarrassing one from the office holiday party. Or…

While most of us want more out of our lives, few get to achieve the level of success they always dreamed of. The primary reason? We don’t believe in ourselves enough, and as a result, don’t take the necessary action to maximize our potential. It doesn’t have to be that way — you can choose to create…

While passive income seems to be all the rave these days, few are doing it right. The reasons are plenty: it takes a lot of work to set up upfront (contrary to popular belief, it’s not as passive as you think), people start without an engaged audience, and don’t create products that are actually what…

Once upon a time, starting a business seemed like an obscure and unachievable mission reserved only for courageous souls. But now that the barrier to entry for creating an online business hassignificantly lowered and opportunities for entrepreneurship continue to rise around the globe (thanks, Internet!), more people than ever before are jumping ship from their…

Are you familiar with “the hustle”? It goes something like this… You wake up. Check your phone. Brush your teeth, go to the toilet, and check your phone again. You get ready for the day. Maybe you go to the gym, do your meditation routine, or check your email… or all of that. You rush…

Two months ago, I had a huge writer’s block as I was preparing the outline for my new book. To get me unstuck, my writing coach gave me an assignment in which I had to list out all the pet names I’ve ever been called, pick one, and write a short story about a memory…

Entrepreneurship has become the new American dream. Even though many people dream of location independence, financial freedom, and being their own boss, the fear of jumping off the corporate ship and into self-employment has kept many from making this a reality. Running a business is no easy task, and there are many insecurities looming over…

The last December was my worst financial month ever in business: I only made 20% of my usual monthly income. January, on the other hand, was my best month in business. I earned 2.5x my average income, making it 10x more than December. How could this be possible? Within 30 days, I made a profound…

Two years ago, I quit my corporate job in New York City to circumnavigate the world by staying in the homes of strangers with whom I shared a human connection. I had enough savings to keep me afloat for six months and a vague idea of what I would do once I returned from my…

We live in a world full of noise. Every day, we are bombarded with hundreds of messages from brands asking us to pay attention, purchase something, or take some sort of action, and most of the times, it’s annoying and overwhelming. It’s not surprising that 57% of consumers actively take steps to avoid brands who…

Branding is an essential and often overlooked part of setting up a successful, thriving business. Knowing how to run a business is not enough when it comes to scaling your potential – having a strong, recognized brand will get you to the next level by attracting your ideal audience, increasing your perceived value, and earning…

I used to think networking was a dirty word: it felt cold and calculated, and I’ve watched too many people approach it with the mentality of “what can I get from this person” and “what can this person do for me.” Then, I spent a year traveling the world on a social experiment, in which…

Businesses can spend hundreds of thousands of dollars on marketing, social media, and content creation, but all of that is futile without a solid brand strategy. That’s where storytelling comes in – by creating a powerful brand story, businesses can increase the perceived value of their product or service, earn the loyalty and engagement of…

Storytelling is an essential marketing tool for brands looking to ground their business strategy with messaging that is memorable, emotionally engaging, and profitable. In my recent article, I delve into how strategic storytelling can help businesses create high-quality marketing content, strengthen brand loyalty, and improve sales conversions. The most successful brands do this by balancing emotion…

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