Once upon a time, starting a business seemed like an obscure and unachievable mission reserved only for courageous souls. But now that the barrier to entry for creating an online business hassignificantly lowered and opportunities for entrepreneurship continue to rise around the globe (thanks, Internet!), more people than ever before are jumping ship from their…

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Are you familiar with “the hustle”? It goes something like this… You wake up. Check your phone. Brush your teeth, go to the toilet, and check your phone again. You get ready for the day. Maybe you go to the gym, do your meditation routine, or check your email… or all of that. You rush…

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Entrepreneurship has become the new American dream. Even though many people dream of location independence, financial freedom, and being their own boss, the fear of jumping off the corporate ship and into self-employment has kept many from making this a reality. Running a business is no easy task, and there are many insecurities looming over…

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The last December was my worst financial month ever in business: I only made 20% of my usual monthly income. January, on the other hand, was my best month in business. I earned 2.5x my average income, making it 10x more than December. How could this be possible? Within 30 days, I made a profound…

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Two years ago, I quit my corporate job in New York City to circumnavigate the world by staying in the homes of strangers with whom I shared a human connection. I had enough savings to keep me afloat for six months and a vague idea of what I would do once I returned from my…

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Branding is an essential and often overlooked part of setting up a successful, thriving business. Knowing how to run a business is not enough when it comes to scaling your potential – having a strong, recognized brand will get you to the next level by attracting your ideal audience, increasing your perceived value, and earning…

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How to create a brand story that captivates attention and sells.

Businesses can spend hundreds of thousands of dollars on marketing, social media, and content creation, but all of that is futile without a solid brand strategy. That’s where storytelling comes in – by creating a powerful brand story, businesses can increase the perceived value of their product or service, earn the loyalty and engagement of…

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Storytelling is an essential marketing tool for brands looking to ground their business strategy with messaging that is memorable, emotionally engaging, and profitable. In my recent article, I delve into how strategic storytelling can help businesses create high-quality marketing content, strengthen brand loyalty, and improve sales conversions. The most successful brands do this by balancing emotion…

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