Archive for November 2022
How to craft a story that sells
Just because people are liking and commenting on your posts doesn’t mean they’ll buy from you.
Read MoreDisentangle your “what” from your “why”
My number 1 question when interviewing entrepreneurs is: WHY do you do the work that you do?
Read MoreDo a Deep Emotional Dive to Tell a Better Brand Story
The only way to break the painful patterns is to own your story.
Read MoreHow to Craft a Compelling Brand Story That Drives Sales
A brand story is how you make people feel through the things that you do and say, consistently.
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