Archive for May 2018
Words Beyond Translation: Hacerle Ganas
Antigua, Guatemala The expression “hacerle ganas” in Spanish captures a sentiment of strength and perseverance that I’ve consistently found present in Latin American cultures: specifically, what it means to keep moving forward towards a goal, even when faced with adversity. Hacerle ganas roughly means “to create the desire.” It is rooted in the common idiomatic…
Read MoreWhat We Can All Learn From Costa Rica’s Pura Vida Philosophy
Ease. That’s the first word that comes to mind when I think of Costa Rica. Not because life there is easy, but because the Costa Ricans make it effortless. How? Through their mindset and attitude. You may have heard of the very popular Costa Rican phrase, Pura Vida, which translates to “pure life.” It’s also…
Read More3 Branding Mistakes To Avoid When Scaling Your Business
Branding is an essential and often overlooked part of setting up a successful, thriving business. Knowing how to run a business is not enough when it comes to scaling your potential – having a strong, recognized brand will get you to the next level by attracting your ideal audience, increasing your perceived value, and earning…
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