When I think of a reunion, I imagine two long-lost lovers running towards one another, limbs akimbo as fireworks play in the background. But in reality, encounters between loved ones are much simpler and meaningful than that. Rooted in the word “retrouver,” which literally means “to find something again,” the French word retrouvailles is a…

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How to create a brand story that captivates attention and sells.

Businesses can spend hundreds of thousands of dollars on marketing, social media, and content creation, but all of that is futile without a solid brand strategy. That’s where storytelling comes in – by creating a powerful brand story, businesses can increase the perceived value of their product or service, earn the loyalty and engagement of…

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