Cusco, Peru How often does what we desperately wish for come true? Ojalá has always been one of my favorite Spanish words, perhaps precisely for the magic and the possibility that it holds. Although it is directly translated to “hopefully,” ojalá actually derives from an Arabic expression: “ma sha allah,”
We live in a world full of noise. Every day, we are bombarded with hundreds of messages from brands asking us to pay attention, purchase something, or take some sort of action, and most of the times, it’s annoying and overwhelming. It’s not surprising that 57% of consumers actively take