Are you familiar with “the hustle”? It goes something like this… You wake up. Check your phone. Brush your teeth, go to the toilet, and check your phone again. You get ready for the day. Maybe you go to the gym, do your meditation routine, or check your email… or all of that. You rush…

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Entrepreneurship has become the new American dream. Even though many people dream of location independence, financial freedom, and being their own boss, the fear of jumping off the corporate ship and into self-employment has kept many from making this a reality. Running a business is no easy task, and there are many insecurities looming over…

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The last December was my worst financial month ever in business: I only made 20% of my usual monthly income. January, on the other hand, was my best month in business. I earned 2.5x my average income, making it 10x more than December. How could this be possible? Within 30 days, I made a profound…

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In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted. In this environment, businesses can no longer afford to be faceless entities. To survive, businesses need to connect with audiences, pull at their…

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Two years ago, I quit my corporate job in New York City to circumnavigate the world by staying in the homes of strangers with whom I shared a human connection. I had enough savings to keep me afloat for six months and a vague idea of what I would do once I returned from my…

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A Japanese Encounter in Nepal Think of all the people you meet in your lifetime. What if you recognized each of those encounters as irreplicable, once-in-a-lifetime opportunities, and gave them your utmost presence and attention? Literally translated into ichi (one) go (time) ichi (one) e (meeting/encounter), ichi-go ichi-e is an old Japanese proverb that means…

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When I think of a reunion, I imagine two long-lost lovers running towards one another, limbs akimbo as fireworks play in the background. But in reality, encounters between loved ones are much simpler and meaningful than that. Rooted in the word “retrouver,” which literally means “to find something again,” the French word retrouvailles is a…

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How to create a brand story that captivates attention and sells.

Businesses can spend hundreds of thousands of dollars on marketing, social media, and content creation, but all of that is futile without a solid brand strategy. That’s where storytelling comes in – by creating a powerful brand story, businesses can increase the perceived value of their product or service, earn the loyalty and engagement of…

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Lazio, Italy Vale la pena is an Italian expression that has a direct translation but, as a native Italian speaker, I can tell you that it’s not quite the same. Vale la pena means “it’s worth it,” yet there is a keyword in the Italian phrase that is lost in the English version: pena, punishment. In Italian,…

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Storytelling is an essential marketing tool for brands looking to ground their business strategy with messaging that is memorable, emotionally engaging, and profitable. In my recent article, I delve into how strategic storytelling can help businesses create high-quality marketing content, strengthen brand loyalty, and improve sales conversions. The most successful brands do this by balancing emotion…

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Storytelling is a powerful business tool and a skill that every business building a powerful and lasting brand should master. We have been telling stories for as long as we’ve been human–they are an absolutely essential part of our day-to-day communications. When done well, storytelling can do wonders for a business: such as turn a…

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