Three Ways To Start Designing Your Dream Life

Two years ago, I quit my corporate job in New York City to circumnavigate the world by staying in the homes of strangers with whom I shared a human connection. I had enough savings to keep me afloat for six months and a vague idea of what I would do once I returned from my…

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Words Beyond Translation: Ichi-go Ichi-e

A Japanese Encounter in Nepal Think of all the people you meet in your lifetime. What if you recognized each of those encounters as irreplicable, once-in-a-lifetime opportunities, and gave them your utmost presence and attention? Literally translated into ichi (one) go (time) ichi (one) e (meeting/encounter), ichi-go ichi-e is an old Japanese proverb that means…

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Words Beyond Translation: Retrouvailles

When I think of a reunion, I imagine two long-lost lovers running towards one another, limbs akimbo as fireworks play in the background. But in reality, encounters between loved ones are much simpler and meaningful than that. Rooted in the word “retrouver,” which literally means “to find something again,” the French word retrouvailles is a…

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3 Simple Steps To Crafting A Captivating Brand Story

How to create a brand story that captivates attention and sells.

Businesses can spend hundreds of thousands of dollars on marketing, social media, and content creation, but all of that is futile without a solid brand strategy. That’s where storytelling comes in – by creating a powerful brand story, businesses can increase the perceived value of their product or service, earn the loyalty and engagement of…

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Words Beyond Translation: Vale la Pena

Lazio, Italy Vale la pena is an Italian expression that has a direct translation but, as a native Italian speaker, I can tell you that it’s not quite the same. Vale la pena means “it’s worth it,” yet there is a keyword in the Italian phrase that is lost in the English version: pena, punishment. In Italian,…

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How To Create A Brand Story That Connects With Audiences And Drives Sales

Storytelling is an essential marketing tool for brands looking to ground their business strategy with messaging that is memorable, emotionally engaging, and profitable. In my recent article, I delve into how strategic storytelling can help businesses create high-quality marketing content, strengthen brand loyalty, and improve sales conversions. The most successful brands do this by balancing emotion…

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Why Every Business Needs Powerful Storytelling To Grow

Storytelling is a powerful business tool and a skill that every business building a powerful and lasting brand should master. We have been telling stories for as long as we’ve been human–they are an absolutely essential part of our day-to-day communications. When done well, storytelling can do wonders for a business: such as turn a…

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