Archive for February 8, 2018
Words Beyond Translation: Vale la Pena
Lazio, Italy Vale la pena is an Italian expression that has a direct translation but, as a native Italian speaker, I can tell you that it’s not quite the same. Vale la pena means “it’s worth it,” yet there is a keyword in the Italian phrase that is lost in the English version: pena, punishment. In Italian,…
Read MoreWords Beyond Translation: Waldeinsamkeit
Colorado, United States I recently came to learn of a German word that perfectly captures one’s deep and intimate connection with nature. Waldeinsamkeit roughly translates to “the feeling of being alone in the woods.” The structure of the word says it all: “wald” means woods/forest, and “einsamkeit” means loneliness or solitude. This word is about…
Read MoreWords Beyond Translation: Lagom
Skinnskatteberg, Sweden The Swedes are well-known for their minimalist, functional, and sustainable approach to living, and this is reflected in the untranslatable word lagom. Lagom means not too much and not too little: it’s just the right amount, and as the Swedish proverb goes, “the right amount is best.” Lagom asks us to create balance in…
Read MoreHow To Create A Brand Story That Connects With Audiences And Drives Sales
Storytelling is an essential marketing tool for brands looking to ground their business strategy with messaging that is memorable, emotionally engaging, and profitable. In my recent article, I delve into how strategic storytelling can help businesses create high-quality marketing content, strengthen brand loyalty, and improve sales conversions. The most successful brands do this by balancing emotion…
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