The last December was my worst financial month ever in business: I only made 20% of my usual monthly income. January, on the other hand, was my best month in business. I earned 2.5x my average income, making it 10x more than December. How could this be possible? Within 30 days, I made a profound…

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In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted. In this environment, businesses can no longer afford to be faceless entities. To survive, businesses need to connect with audiences, pull at their…

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I’ve spent the past few years designing my dream life from scratch while traveling the world full-time, and I have yet to encounter a country that understands the importance of entrepreneurial progress and life quality the way Finland does. Although Finland is only 100 years old and has a small population of less than six…

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Two years ago, I quit my corporate job in New York City to circumnavigate the world by staying in the homes of strangers with whom I shared a human connection. I had enough savings to keep me afloat for six months and a vague idea of what I would do once I returned from my…

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Millennials are currently the largest generation in the U.S. labor force and will comprise more than 75% of the workforce by 2025. Not only that, Millennials now have the most spending power of any generation, which means that creating a work environment that they can thrive in matters more than ever. As a Millennial who…

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It’s been two years since I left my corporate life to travel full-time and build my online coaching business. Back then, seeing the world while working remotely seemed like a faraway dream. Now, I can confirm that it’s completely possible for those who want it badly enough. While this nomadic lifestyle can be challenging, so…

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Antigua, Guatemala The expression “hacerle ganas” in Spanish captures a sentiment of strength and perseverance that I’ve consistently found present in Latin American cultures: specifically, what it means to keep moving forward towards a goal, even when faced with adversity. Hacerle ganas roughly means “to create the desire.” It is rooted in the common idiomatic…

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Branding is an essential and often overlooked part of setting up a successful, thriving business. Knowing how to run a business is not enough when it comes to scaling your potential – having a strong, recognized brand will get you to the next level by attracting your ideal audience, increasing your perceived value, and earning…

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How to create a brand story that captivates attention and sells.

Businesses can spend hundreds of thousands of dollars on marketing, social media, and content creation, but all of that is futile without a solid brand strategy. That’s where storytelling comes in – by creating a powerful brand story, businesses can increase the perceived value of their product or service, earn the loyalty and engagement of…

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Storytelling is an essential marketing tool for brands looking to ground their business strategy with messaging that is memorable, emotionally engaging, and profitable. In my recent article, I delve into how strategic storytelling can help businesses create high-quality marketing content, strengthen brand loyalty, and improve sales conversions. The most successful brands do this by balancing emotion…

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During my travels, I am constantly meeting entrepreneurs who have gone above and beyond expectations to manifest their dreams into reality. These inspiring and motivated individuals are an everyday reminder that when we believe in a vision bigger than ourselves, pursue our passions relentlessly and take action, it is indeed possible to create a business…

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Storytelling is a powerful business tool and a skill that every business building a powerful and lasting brand should master. We have been telling stories for as long as we’ve been human–they are an absolutely essential part of our day-to-day communications. When done well, storytelling can do wonders for a business: such as turn a…

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Celinne_Da_Costa

As an entrepreneur building my online business while traveling the world full-time, I constantly have to find creative ways to stay focused and productive on the road. Whereas once upon a time I used to learn my working habits from the office, nowadays my most valuable business lessons come from my travel experiences, speaking with…

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Celinne_Da_Costa

Meet Caley Dimmock, a one-woman marketing and creative agency and online educator helping others build their personal brand on Instagram. Based in Vancouver, BC, Caley quit her corporate job as a brand and marketing manager earlier this year to pursue an online business. Within just a few months, she was earning double her previous monthly income by…

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